As the economy continues to struggle people are finding it more necessary to take a vacation and get away from the “stresses of life”. Many people that once desired all the amenities and services of hotels have moved to staying in vacation rentals in order to save some money. Just recently there were two great examples of the move towards staying in vacation rentals on the television.
HomeAway, one of the leading vacation rental marketers, launched the first vacation rental advertisement during the Super Bowl. They brought back Chevy Chase and portrayed the hotel experience as a really bad one. Not only was it great for HomeAway, but it also increased awareness of vacation rentals as an option for vacations.
The Bachelor is a television show that has been aired for years. I think they have had close to a dozen seasons. As the show comes to an end the setting is typically in a beautiful location and they stay in one of the finest hotels there. This year it was set in St. Lucia in the Bahamas where many people are familiar with the hotel chains such as Sandals Resorts that operate there. Instead of staying in these notable resorts, they stayed in two and three bedroom luxury vacation rentals with private pools and jacuzzis. It was not something that they really publicized, but it just once again built peoples awareness of vacation rentals.