August 2010 Vacation Rental Data Released
August was one of the busiest non-winter months Waikoloa Vacation Rentals has experienced since being in the vacation rental business. Talking with other professionals involved in lodging on the island, they also enjoyed more success than preceding months. Many speculated that we may be in “recovery” mode. With the recent release of vacation rental statistics it proved the exact opposite on a national level.
During August 2010, arrivals and revenues for the vacation rental industry fell 15% from August 2009. August caused the vacation rental industry to fall 3% behind 2009 in terms of arrivals. With over half of the year gone and the bulk of the traveling months passed, it is tough to tell if the vacation rental industry will have a better year in 2010 than 2009.
On a positive note, Hawaii fared the best out of all the states. The rental rates, arrivals, and length of stay were all up, generating a 19% increase in revenue. Considering that the states that fared the worst were the ones affected by the oil spill, many speculate that Hawaii did so well due to it being a viable alternative for those states. Looking at flight rates, which are also a large factor in contributing to Hawaii tourism, they were very similar to 2009 so that is not the cause of the increase in tourism.
Although we are extremely happy that August was a great month in Hawaii for the vacation rental industry, looking at the national figures it still appears that the vacation rental industry is far from recovery.