Hawaii Vacation Rental Market Update- May 2012
Thursday, July 19th, 2012Following the trend for the year, May of 2012 was great for the State of Hawaii. Arrivals and visitor expenditures both grew in dramatic form as compared to the previous year. Average length of stay increased as did meetings, conventions, and incentives. Each major market area showed improvement as compared to 2011 as well.
Expenditures and arrivals both increased by 17.5% and 12.5% respectively, making this month the greatest May on record in history. Each major market area continued to show growth. Japan continues to increase their support along with the majority of the US markets. The Canadian market was steady from last year. Scheduled airline seats have continued to increase as well for each of the major islands over the past five months of 2012, increasing overall by 4.5%. The vacation rental industry showed an increase from the previous year and indicated stronger growth than that of the previous month, increasing by about 8% from 2011. The Canadian market, though steady with arrivals, chose to stay in condominium properties over that of hotels in dramatic form. With a 20.2% increase in accommodation selection from the previous year, Canada is certainly showing its support for the industry.
O’ahu has shown the largest growth of all of the islands in relation to visitor arrivals from the previous year, increasing by 15.1%. The Big Island showed an 8.9% increase in arrivals while Maui saw a 6.8% positive change. Though showing the fastest growth during the first three months of 2012, Kaua’i offered a 4.3% positive change compared to last May. These increases are attributed to additional mainland marketing and an active island branding campaign. The purpose of this approach is to match the various islands and the personalities of potential visitors, ensuring a great vacation and repeat visit. As Hawaii gains in popularity, arriving guests are also visiting different locations in an effort to experience the individuality of each of the Hawaiian Islands.
The current forward momentum will continue to get the State of Hawaii out of the shadow of recent years. With most of the influential markers looking positive, the State of Hawaii is proving yet again that it is a stronger destination as we move further into 2012 and beyond.
Aloha and Welcome to Waikoloa Vacation Rentals and Kolea at Waikoloa Beach Resort. This unique property has so much to offer to anyone looking for a completely memorable vacation.
It has been a rough few years for the Hawaiian Islands due to both the nationwide economic issue and an airline availability problem as well. In 2008, there was a huge decrease in travelers to Hawaii, 10.5% to be exact, which accounted for almost one million less visitors entering the state. With the demise of Aloha Airlines, a dramatic increase in fuel cost, and fewer passengers, many airlines decreased or simply eliminated their Hawaiian Islands’ routes.
There are many places to travel and sometimes, perhaps staying closer to home is the best plan of action. Everyone in Hawaii realizes how far away they are from the rest of the United States or other international destinations. It is actually something the state and the people take great pride in. It is the furthest landmass from any other land mass on earth. That can mean two things. The first, it can be inconvenient to visit. The second, there is something worth seeing.
Helicopter tours overlooking waterfalls, sunset boat rides, swimming with the dolphins and hiking into the creator are not only possible, but recommended to enhance the overall experience.
The Big Island of Hawaii is a great spot to spend New Years. It is one of the few spots in the US where you can stand outside comfortable and enjoy the firework display. In recent years every resort had a display of fireworks that were magnificent. This year Mauna Lani Resort is offering the entertainment. The Fairmont Orchid is offering a “Beach Bash” that will go until midnight when the fireworks go off in the resort. If you do not want the hotel experience, Tommy Bahamas at the Shops at Mauna Lani offers entertainment as well as nice dining and bar area. The lanai at Tommy Bahamas is a great spot to watch the firework display.